Publish Your Book

Finding Money to Publish Your Book
by Mack E. Smith and Sara Freeman Smith
After months or years of squeezing in time to write, you’ve finally finished your
manuscript. You had already ruled out traditional publishing because you knew
self-publishing was your best option. However, you have a new challenge: finding
the money to print your book. In business terms, you need financing. Now you
have to change hats from writer to entrepreneur.
The good news is, money is available to finance the production and promotion of
your book. The bad news is, you have to find it—because money is not looking for
you. Let’s explore several financing options including:
· friends and family
· banks
· grants, awards and contests
· creative financing.Most important is to determine how much money you will need to finance your
book production and promotion. Consider the many elements when you calculate
the amount of financing needed. A few major elements are listed below:
Production Professional Services  Promotion
-printing -editing -advertising
-shipping -layout/cover design -travel expenses
-business filings -publicist -promotional items
Friends and Family
For some, friends and family is their number one choice while for others it will be
their last choice. If your friends and family urged you to write your book, maybe
they can help you financially. Ask those who supported you to loan a portion of the
money. Offer to draft a basic loan document, listing the amount, interest rate,
payments and maturity (payoff) date. A written agreement shows you are serious
and professional, and suggests you plan to pay them back.
Banks
Banks are not excited about making new business loans or what they call “venture
capital” loans. They are especially not interested in financing small publishing
companies. Let’s face it, books are questionable collateral and banks are not
booksellers. However, most banks will make loans for personal purposes, such as
purchasing furniture, vacations, etc. Usually, these loans are unsecured, meaning they are made on your signature alone without requiring collateral. Many
individuals request personal loans or lines of credit and later use them in their
businesses.
Some banks have unsecured business loan programs that use credit scoring to
approve the lines of credit. Larger banks sometimes participate in consortium
programs through community development corporations. Under these programs,
coalitions of major banks make loans to small emerging businesses that may not
qualify for conventional bank financing. The best way to check these programs is
to contact an officer in the small business or community lending department or
pick up a brochure that explains the bank’s lending programs.
If you are unsuccessful with one of these methods, there are government programs
that may provide financial resources. A popular option is through the U.S. Small
Business Administration (SBA). Working with banks, the SBA guarantees bank
loans they have certified. Further, the banks awarded “Preferred Lender” status
may make loans without prior approval from the SBA. The SBA guarantees up to
80 percent of the loan amount. You should have a detailed business plan completed
before you approach a bank for an SBA loan. Grants, Awards and Contests
Grants, awards and contests are another way writers finance book projects.
Although grants may not be the most expeditious way to fund your book project,
numerous organizations are available to help you. Many foundations give writing
or publishing grants to organizations or individuals who meet their guidelines.
Often, writing awards have cash components that can be used to publish a book.
Some writing contests finance the publishing of a book as the grand prize. If you
can link a book to the mission of a foundation, they may be willing to pay the costs
to print the book. All of these options require much effort on your part; however,
the potential payoff is that you get your book published free.
Other sources may be found through Internet search engines using keywords such
as “grants for writing books,” “writing grants,” “writing contests” or “writing
awards.” The Literary Market Place is another resource available in the reference
section of your local library or online at www.literarymarketplace.com. Your local
librarian is also an excellent source for assistance. And be sure to check the
National Endowment for the Arts online at www.arts.gov for any awards and
grants. Credit Cards
The number of writers who use this option may surprise you. If your credit card
has a routine fixed low rate (currently up to 10 percent), this option may be
feasible. But be aware that many of the so-called low rate cards are traps for much
higher interest rates—the lower rates are only temporary and will go back up to a
level possibly even higher than the original interest rate. Furthermore, if you are
ever late on a payment, the low rate could be raised substantially. It’s best to check
with the bank to clarify any “what if ” questions before you transfer balances or
charge purchases under these promotional credit cards. Be certain you can pay
significantly more than the minimum monthly payment. Remember, it may take up
to four months before you are paid if your book is purchased through a bookstore
or online bookseller. Should your book generate less than anticipated sales, you
want to be able to pay the debt off in one to two years. Paying only the minimum
amount could take as much as 30 years to retire the debt, depending on the interest
rate and amount borrowed on your credit card. Obviously, you should think
carefully about this option.
Creative Financing/Alter Tax Withholdings
Starting a publishing company entitles you to several business deductions. As a
result, you may find your tax liability lower your first year. Many individuals who work and also start a business reduce their withholdings in anticipation of a lower
tax liability. This is done through their employer by altering their W-4 form. They
then use the extra money to finance their book project. Before you pursue this
option, you should check with a tax specialist or tax accountant to verify your
business project warrants this approach. Additionally, the accountant can advise
you on how to alter your withholdings. A word of caution: If you use this option
unwisely, you could end up with a tax bill you cannot pay.
Creative Financing/Co-publishing
Authors who want a financial or experienced partner, more control, or more profits
may decide to co-publish. An aspiring author may have a book idea but not enough
money or experience to publish. A small press or experienced author may agree to
finance the book’s production, provided the aspiring author agrees to perform other
duties. The two parties agree, in writing, on their mutual responsibilities and how
to divide the profits. Ideally, the aspiring author promotes the book and shares part
of the financial risk.
Co-publishing is not the same as vanity publishing. A publisher willing to copublish does so because they believe they can earn a profit. They are not charging
the author a fee to publish the book. In fact, they are assuming part or all of the financial risks involved in publishing and promoting the book. The Spencer
Johnson Company and G.P. Putnam co-published the hardcover version of the
bestseller  Who Moved My Cheese? in 1998. Today, over 14 million hardcover
copies of this bestseller have been sold worldwide. Obviously, co-publishing can
be a profitable alternative for many writers.  This publishing option is becoming
more popular, but is not easy to secure. You will have to convince someone you
are worth the risk. The risks for the financier can be high if all parties involved are
not totally committed to the project.
Fortunately, there are other options for you to consider, such as e-books, print-ondemand or small print runs.
Creative Financing/Special Market and Premium Sales
Special market sales consist of finding niches or nontraditional ways to sell books.
A premium sale involves giving away books as part of a marketing promotion.
Suppose your book covers the subject of parenting. You have a manuscript and a
sample book cover design. You know the director of a local hospital. All you have
to do now is work out a deal where the hospital gives the book to new mothers.
The hospital later agrees to purchase 1,000 books for $7,000. You require 50 percent down and 50 percent upon delivery of the books. With the $3,500 you
receive from the hospital, you have enough money to print 2,000 books. You have
just financed 1,000 books for you and 1,000 for the hospital.
Although this example may be easier said than done, it does illustrate how you can
use creative financing to print your books. Think of how you may apply this
concept with book clubs, catalogs, associations, etc.
Other Sources
Common sources of funds include 401K plans, credit unions, stock, savings, and
home equity loans, garage sales, and auction site sales. Another option is to publish
your book thorough a digital or print-on-demand publisher. For example, your
book can be produced for less than $1,000 by using publishers such as Author
House or Xlibris. All of the above sources assume you have a well-written,
marketable book. If not, you are just wasting time and money. It’s to your
advantage to bring in other professionals to help you make your book project well
worth your efforts.
Financial Resources
Banks
Small Business Administrationwww.sba.gov
Grants and Awards
The Academy of American Poets
584 Broadway, Suite 1208
New York, 10012
www.
American Academy of Arts and Letters
633 West 155
th
 Street
New York, NY 10032
www.
American Library Association
50 E. huron Street
Chicago, IL 60611
www.
The Foundation Center
79 Fifth Avenue
New York, NY 10003-3050
www.
National Endowment for the Arts
1100 Pennsylvania Avenue NW
Washington, DC 20506
www.arts.gov
PEN American Center
568 Broadway
New York, NY 10012-3225
www.
Poets & Writers
72 Spring Street
New York, NY 10012
www.
Writer’s Digest
4700 E. Galbraith Rd.
Cincinnati, OH 45236
www.writersdigest.comMack and Sara are the authors of How to Self-Publish & Market Your Own Book.
They conduct workshops at writing events and consult with writers on selfpublishing and marketing. This article is a condensed version of a report available
on www.writershelpdesk.com where you may also sign up for a free publishing ecourse. Copyright © 2004 Mack E. Smith and Sara Freeman Smith